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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク The Ehrenberg-Bass Institute for Marketing Science ： ウィキペディア英語版 The Ehrenberg-Bass Institute for Marketing Science The Ehrenberg-Bass Institute for Marketing Science is a marketing research institute within the School of Marketing at the University of South Australia in Adelaide, Australia. It is an independent, not-for-profit institute.〔http://www.communitypanel.com.au/teatreegully/teatreegully/about.html〕 Previously named the Marketing Science Centre, it was elevated to institute status in 2005 after recognition of over a decade of achievements. It is the first university institute devoted to marketing science. To signal the Institute's research philosophy it was renamed after two marketing academics, Professor Andrew Ehrenberg and Professor Frank Bass. Both Ehrenberg and Bass have championed the development of simple generalised laws that can be described mathematically and can be widely applied.〔http://www.unisa.edu.au/ehrenberg-bass/about/history.asp〕 The Institute aims to uncover law-like patterns and relationships and build empirically grounded theory to explain and predict buyer behaviour and brand performance.〔http://www.unisa.edu.au/ehrenberg-bass/about/default.asp〕 The Institute Director is Professor Byron Sharp and it is governed by three Advisory Boards that meet annually to discuss research directions and key priorities. These are held in the United States, the United Kingdom and Australia.〔http://www.marketingscience.info/Advisory/BoardMembers.html〕 ==Services provided== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Ehrenberg-Bass Institute for Marketing Science」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.